Fire your publicist! New book reveals the secrets of online music promotion

New Book, 101 Ways To Market Your Music On The Web - Available Now!

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Tuesday, September 15, 2009

New study shares best practice of using the internet to release your music to the masses.


We befriended dutch communication student Bas Grasmayer this week on twitter after discovering his new study on 5 recent Web 2.0 music releases.

In his study he analyses the following 5 releases

• Radiohead’s album “In Rainbows”;
• Nine Inch Nails’ albums “Ghost I-IV”;
• Groove Armada’s EP “Drop the Tough”;
• Dangermouse and Sparklehorse’ “Dark Night Of The Soul”;
• Mos Def’s album “The Ecstatic”.

The study looks at common successes between the releases, what worked, what didn't and why. Although this is an academic study it proves interesting reading for independent artists looking to get inspiration and new ideas for their music releases.

Bas says there is more to come, but the first release of his study can be downloaded here

You can also follow Bas' blog at http://www.basbasbas.com/blog/
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