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Monday, September 7, 2009

Hip Hop / Dancehall artist ABM starts Japanese web promotion with MyMusicSuccess













ABM

Hip Hop Dancehall Reggae, Los Angeles, USA

Artist Homepage: Reverbnation MySpace ABM Japan
Artist Downloads: iTunes Amazon
Label: Platinum Trini Entertainment / Universal Music
Sounds Like: Sean Paul, Bob Marley, Usher

Review by: Oliver Springate - MyMusicSuccess.Com


Remember the stir that Sean Paul created a few years back? Reggae music had gone silent for a few years, until the young Jamaican brought it slamming back onto the scene with a dance twist, and now after another few quiet years, there are murmurings of a new talent emerging on the popular Reggae scene.

Trinidadian artist ABM, signed to Platinum Trini Entertainment, and distributed through Universal Music, is storming into the game with his new single Wine Down. I really can’t get enough of this song, it’s a real feel-good song, perfect for the clubs and dancefloors, and brings through the feel of his laid back upbringing in the sunny Caribbean.

The percussion based beat is perfect for the song, and the female voice that complements the chorus is what first made me think of Sean Paul, being reminiscent of the great collaboration he did with Blu Cantrell. And that goes to show just what potential ABM has, those two were already established artists, whereas ABM is just starting out and he’s already producing killer tunes.

I’ve got to be honest, his other songs aren’t as punchy as wine down, and the beats aren’t the sort of things you’d hear at parties, but that’s not to say they’re bad by a long stretch. Wine Down is very a fusion of old style reggae music and the modern R&B music that ABM is surrounded by, whereas his other songs are more laid back reggae, clearly showing influence by artists like Bob Marley.

He also has a couple of chilled tracks, such as Missing You, which combines his style with that of artists such as Usher or Jaheim, to make a cool song with a strong meaning, offering us an insight into the man behind ABM.

Unlike the majority of other artists, ABM doesn’t just excel in the studio. Growing up he was extremely successful at basketball, football and athletics, and achieved a scholarship to Grambling State University, where a few years later he graduated with an engineering degree, making him truly multi-talented. Few people can profess to have musical, sporting and academic success.

And it gets even more unbelievable. ABM claims that he’s not in music for a career, and is making songs for himself and not for the charts. If that’s true, he’s got a great taste in music! ABM says that he has procrastinated about following his passion for music for too long, so lets just hope he doesn’t change his mind and go back to the day job, as this is too good to miss.

Wine Down is without a doubt one of the best songs I’ve heard this year, which I still can’t quite believe coming from such a new artist. I can barely imagine what we have in store from ABM over the coming years.

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