One of the most important things you can do to keep your music in the spotlight over the long term is to ensure you have regular contact with your fans and the press.
A direct relationship exists between regular communications and interest in your band and it's twofold. Above you can see the Reverbnation equity graph and website visitor graph from one of our artists.
A direct relationship exists between regular communications and interest in your band and it's twofold. Above you can see the Reverbnation equity graph and website visitor graph from one of our artists.
Peaks are evident where we have sent out communications, and tail off usually after around one week. However over the long term the band has also seen a steady increase in music sales and new fan signups generated by these regular communications.
You need to nurture your relationship with your fans and the media, so that it's not a new learning curve for them when you announce a big event like an album release or a gig.
Once you have a working mailing list, you'll need to create interesting content on a regular basis, and it can sometimes be a challenge to know what to put in your newsletters and blog.
There are the obvious stories such as keeping your fans updated with the latest news and pictures from your gigs, regular updates on the progress of the recording of your new album etc.
But there are always hidden stories you probably hadn't even considered. How about letting your fans and the media know one of your band members ran a marathon for charity last weekend, or how you discovered amazing new influences for your music on a recent trip abroad.
You get the idea, there are many relevant hidden stories to put in your communications that you hadn't even thought of before. This sort of spin on your newsletter builds a human connection, and will keep you in the spotlight even when you don't have major events to announce.
It's not always easy to see these hidden stories when you are close to the event, as it's sometimes a challenge to spot the relevance of the story to your music.
If you need assistance with uncovering new sources of content for your band's communications, drop us a line at info@mymusicsuccess.com we're always pleased to help you write or edit your stories in a way that will continually interest your fans and the media.
You need to nurture your relationship with your fans and the media, so that it's not a new learning curve for them when you announce a big event like an album release or a gig.
Once you have a working mailing list, you'll need to create interesting content on a regular basis, and it can sometimes be a challenge to know what to put in your newsletters and blog.
There are the obvious stories such as keeping your fans updated with the latest news and pictures from your gigs, regular updates on the progress of the recording of your new album etc.
But there are always hidden stories you probably hadn't even considered. How about letting your fans and the media know one of your band members ran a marathon for charity last weekend, or how you discovered amazing new influences for your music on a recent trip abroad.
You get the idea, there are many relevant hidden stories to put in your communications that you hadn't even thought of before. This sort of spin on your newsletter builds a human connection, and will keep you in the spotlight even when you don't have major events to announce.
It's not always easy to see these hidden stories when you are close to the event, as it's sometimes a challenge to spot the relevance of the story to your music.
If you need assistance with uncovering new sources of content for your band's communications, drop us a line at info@mymusicsuccess.com we're always pleased to help you write or edit your stories in a way that will continually interest your fans and the media.
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