SweetJuice: 24/7 Single Review

SweetJuice: 24/7
Indie Rock Portland Oregon USA
http://www.sweetjuice.com
CDBaby

Sounds Like:
Elvis Costello, Fleetwood Mac, Rickie Lee Jones

A sweet and salty taste is what you can expect from the Portland-based trio, SweetJuice. Adam East and Kris Deelane of the indie rock group Adam + Kris are joined by bass guitarist & drummer, Daisy, to deliver this audio tasting sensation. “24 / 7” is one of ten tracks on the band’s recently released album, “Swim”, available through CDbaby.com.

The arrangement of guitars and drums in this relaxed tempo tune begin with a bit of 70’s rock resemblance not far off from a fluteless Marshall Tucker attempt. The exchange of male / female vocals moving from lead to back-up is most effective in attracting and sustaining the listeners attention throughout the song.

It is almost as if Elvis Costello collaborated with the light and dreamy tones of Karen Carpenter or Julee Cruise or maybe even KT Tunstall. Male / female rock bands maintain a presence in the industry but are unarguably a rarity. This is a sound that has been evolving over the 14 years of Adam and Kris’ playing, recording and touring all over the U.S. and Canada.

“24 / 7” clearly contributes color to the break-up album painted by Sweetjuice. A theme a Lucinda Williams fan might find comforting and familiar. The song unfolds a message about the time invested in a relationship told from a first person, end of the rope point-of-view. Moreover, it involves peeling back layers, exposing weaknesses and removing the masked face, as the chorus line goes. Kris’ sweetly confesses mixed emotions “24 hours a day, I wear you in my locket….. I am tearing up this picture of you I carry in my pocket” The tug of a past devotion gone bad is raw and engaging. Weaving common threads for nearly any listener to appreciate is exactly what they have done with the lyrics.

It is without a doubt why Adam + Kris have been recognized for their keen sense of song crafting and powerhouse performances for over a decade.

All in all, the salty combination of electrical and acoustic instrumentation plus drums pairs well with a sweet, magnetic vocal exchange. It may well be a new favorite for indie rock playlists to come.

Review by: Kelly Willenborg - MyMusicSuccess.Com