One of the biggest challenges for independent artists is getting their music marketed effectively on ever tightening budgets.
If you’re an independent artist without a record company helping you market your music, you have to ask yourself “what can I achieve on my own, and where are my skill gaps where I need some assistance to get the word out?”
Some of the biggest mistakes that many artists make when they have completed their latest musical masterpiece is to try to target a mass market by throwing out twitter shouts, emails and anything they can lay there hands on to whoever might listen.
Whilst this might initially get eyes on your site, nearly 80% of your effort will be wasted on targeting people who have no interest in your music. It’s not going to grow your audience, its definitely not going to increase sales or downloads and will leave you frustrated with your results.
It’s not enough to put up a widget on your website with a buy button and hope people will come by and purchase your track. It’s a proven fact that it will take 6 exposures to a given product before someone will even consider reaching for their credit card and buying something - your music is no different.
Think about it. listeners to your music will have needed to have heard of your music at least 6 times before from trusted sources, whether they’ve seen it in the music news, read a review, heard it on an online radio station, seen an ad, or perhaps had it recommended by a friend.
You need to treat your music in the same way as any other business treats the product they wish to sell. And that means researching who your target market is, where they hang out, what they read, what and who they respect. That’s specialist knowledge that you definitely need help with.
Of course when record companies were doing all of this work for artists, they hired in a PR and Promotion agency to make sense of the marketing of the artist’s music, and deducted the costs from the artists advance.
As we all know that model is no longer viable for most unsigned independent artists. Hiring in a PR or Promotion agency that uses the retainer fee business model is not within the reach of independent artists that need to pay for their promotion themselves.
This is why MyMusicSuccess runs on the Pay As You Go promotion business model.
We saw that a lot of independent bands could not access good PR without being asked to pay thousands up front with little real promise in return.
We’ve changed the whole ethos and thinking on how PR and Promotion should be delivered for unsigned independent artists and labels.
We see ourselves as part of the artists' team, however we believe that the artist should only pay for the work they need doing , not a retainer. So we're only here when you need the services delivered, and with Pay As You Go PR & Promotion, you buy only the services you need when you need them. It's becoming a very cost effective way of working in the current economy and is getting amazing results for our artists.
Hire in the right help to market your music, treat your music as a business and the customers will come your way.
If you’re an independent artist without a record company helping you market your music, you have to ask yourself “what can I achieve on my own, and where are my skill gaps where I need some assistance to get the word out?”
Some of the biggest mistakes that many artists make when they have completed their latest musical masterpiece is to try to target a mass market by throwing out twitter shouts, emails and anything they can lay there hands on to whoever might listen.
Whilst this might initially get eyes on your site, nearly 80% of your effort will be wasted on targeting people who have no interest in your music. It’s not going to grow your audience, its definitely not going to increase sales or downloads and will leave you frustrated with your results.
It’s not enough to put up a widget on your website with a buy button and hope people will come by and purchase your track. It’s a proven fact that it will take 6 exposures to a given product before someone will even consider reaching for their credit card and buying something - your music is no different.
Think about it. listeners to your music will have needed to have heard of your music at least 6 times before from trusted sources, whether they’ve seen it in the music news, read a review, heard it on an online radio station, seen an ad, or perhaps had it recommended by a friend.
You need to treat your music in the same way as any other business treats the product they wish to sell. And that means researching who your target market is, where they hang out, what they read, what and who they respect. That’s specialist knowledge that you definitely need help with.
Of course when record companies were doing all of this work for artists, they hired in a PR and Promotion agency to make sense of the marketing of the artist’s music, and deducted the costs from the artists advance.
As we all know that model is no longer viable for most unsigned independent artists. Hiring in a PR or Promotion agency that uses the retainer fee business model is not within the reach of independent artists that need to pay for their promotion themselves.
This is why MyMusicSuccess runs on the Pay As You Go promotion business model.
We saw that a lot of independent bands could not access good PR without being asked to pay thousands up front with little real promise in return.
We’ve changed the whole ethos and thinking on how PR and Promotion should be delivered for unsigned independent artists and labels.
We see ourselves as part of the artists' team, however we believe that the artist should only pay for the work they need doing , not a retainer. So we're only here when you need the services delivered, and with Pay As You Go PR & Promotion, you buy only the services you need when you need them. It's becoming a very cost effective way of working in the current economy and is getting amazing results for our artists.
Hire in the right help to market your music, treat your music as a business and the customers will come your way.
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