The last 10 years of the Internet have brought great opportunity and empowerment to independent musicians, and the momentum we've seen in the last few years with companies offering new services is incredibly exciting.Let's take digital distribution as one example. In the early days it was impossible to even get your foot in the door when it came to delivering your track to companies like iTunes, and start ups such as CDBaby and Tunecore quickly jumped into the frame to solve the problem.
Both these companies defined a change by opening the doors to the online stores enabling independent artists to distribute to the masses for the first time.
Of course in the Internet age things don't stay static for long. Whilst one problem was solved, so another was created. The business models of most of the early distributors meant that musicians had to put in the upfront costs of delivering to digital storefronts, and until you made back your initial fee from track downloads, you were out of pocket.
Some of the distributors also take a percentage of your sales too. Their business does have running costs so it's understandable, but for the artist digital distribution was still 'not quite there'.
Whilst this business model worked at the beginning, now so many companies have deals with the online stores it's hard to choose an online distributor, and that means it must be time for some more innovation...
So as we ride the crest of digital distribution, it's refreshing to see a service bringing a different perspective and bringing back that feeling of excitement and empowerment to the arena.
Whilst Detroit based online distributor WaTunes has been around for a while now, it's been taking on board the development of the digital distribution market and is now offering artists a way onto iTunes for free, no upfront costs and no percentage of sales to pay.
This is exactly what artist's need right now, a no nonsense digital distributor who will grow as the artist grows, encouraging bands to start their venture into the new world of do it yourself retailing to the masses.
You can now get your tracks on iTunes for free, grow your sales through promotion, and only invest in distribution expansion to other stores and markets when the money comes in.
That's one of the privileges all of us share by being in the music scene right now, there has never been a more exciting time to witness the changes to the independent musician's tool set.
My advice, share your music, get it on WaTunes, tell the world and enjoy the ride.
Simon Adams
Co-Founder
MyMusicSuccess.Com
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