Fire your publicist! New book reveals the secrets of online music promotion

New Book, 101 Ways To Market Your Music On The Web - Available Now!

Free Music Promotion Advice

101 Ways To Market Your Music On The Web, written by MyMusicSuccess Co-Founder Simon Adams is available now in paperback and digital eBook formats.. This 256 page book is the most comprehensive and practical manual ever compiled on digital music marketing. If you are an independent artist, band or label, this is one book you simply must have on your bookshelf

Buy The Paperback From Lulu
(Delivery Worldwide)

€22.99
Download The Digital eBook
(Instant Download)

€13.99
Support independent publishing: Buy this book on Lulu.
Add to Cart

Monday, June 22, 2009

Open your own music storefront on your website and social networks


This week we have discovered a great new way to set up your own online music shop and sell your music directly from your website.

A brand new service from WebsiteMusicPlayer.com takes the music widget culture one step further and offers a flash based digital storefront for your music that you can paste anywhere your fans drop in, whether its your MySpace, Facebook, or Web Page.

One of the key factors in getting people to buy your music when they are listening to it is 'capturing the moment'. If the customer wants to buy your track there and then, it is critical you make it as easy as possible for the listener to 'click and buy' instantly.

Using WebsiteMusicPlayer the purchase process is very simple and quick, customers play the song, if they like what they hear they tick a box next to the song title they wish to buy, click order, pay with paypal and get the track. A typical transaction can take just a couple of clicks and your done.

We make a big thing at MyMusicSuccess about making your music available from your homepage. If visitors to your website can't hear your music when they arrive at your homepage, they'll move on very quickly. It's one of the biggest faux pas of independent music artist's websites.

What WebsiteMusicPlayer gives you is not only the ability to integrate a great flash based music player into your homepage very simply but builds in an instant checkout option too. Very clever.

To maximise your sales, we'd recommend putting the WebsiteMusicPlayer widget on all your social network sites. In fact anywhere you have a prescence paste your player and you'll instantly have multiple retail outlets for your music on the web.

One of the biggest problems MyMusicSuccess has heard from artists is that they would like better reporting systems for their download sales, and we're pleased to say that WebsiteMusicPlayer works well on this score.

Each time one of your songs is played or purchased, the system logs this data for you and reports it to your in real time. No more waiting months for your distribution channels to report and pay, you can withdraw your earnings at any time via paypal.

The stats also tell you which songs are performing well, by working out the ratio of sales against plays. The system will even log the purchasers email address, offering you the ability to easily build a customer list to inform previous purchasers of new releases.

What is also clever about this application is that your fanbase can help you sell more music too.

Built in to the WebsiteMusicPlayer system is an affiliate scheme, that allows your fans to host the player and receive a commission every time a track is sold through the player on their site.

This is a great way to expand your retail outlets and reward your fans for their support. You can choose the percentages you wish to offer affiliates through the WebsiteMusicPlayer control panel in your members area.

You can even have multiple players with different playlists. This works well if you want to promote different songs in different regions. For example if you are a dance music artist with different mixes of your tracks, some mixes may be more popular in Europe, so you can playlist for that region, maybe some mixes work better in the US, simple give your US affiliates a different playlist. Smart.

The whole system is very well thought out and offers the independent artist an excellent route to market for their music.

Whether you have other digital distribution channels in place or not, it makes sense to monetise your music at every opportunity to maximise its earning potential and with the WebsiteMusicPlayer system you get complete control over the music sales process.

Head over to http://www.websitemusicplayer.com/ to get your hands on this great new music sales toolset.